On 15 July, World Youth Skills Day, the UNRSF will host leading young road safety champions on its social media platforms to mark the wrap up of the first edition of the #moments2live4 campaign.
This will showcase how to equip young people with the skills to disrupt the road safety crisis so that young people everywhere enjoy their best moments2live4.
The video premiere of celebrity champion, Charles Leclerc, will go live across UNRSF platforms and be shared by networks including SG’s Envoy on Youth.
The day’s takeover will cover UNRSF social media channels listed below.
Twitter Facebook Instagram LinkedIn TikTok
Campaign News
Giovanni Pintor's interview with UN News on World Youth Skills Day 2022
Youth Champions:
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Estiara Ellizar: Global Youth Coalition for Road Safety Ambassador
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Giovanni Pintor: Founder of NGO #AdessoBasta & UNRSF Partnership Officer
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Olivia Nalwada: YOURS Youth for Road Safety, Ugand
Campaign:
#Moments2live4 is a global social media campaign by the UN Road Safety Fund (UNRSF) to raise awareness on the importance of investing in better road safety performance within low-and middle-income countries. In November 2021, the Fund launched its first edition of the #moments2live4 campaign urging people to share moments in life that inspire them to champion safer roads. This first eight-month campaign that targeted 24 countries – including some of the most affected and some of the strongest country champions – helped to put a spotlight on why financing for road safety matters.
To date, the campaign has reached over 10 million people through social media. High profile champions of the campaign to date include Jean Todt, UN Special Envoy for Road Safety; Michelle Yeoh, UNDP goodwill Ambassador and actor; Yohan Blake, Jamaican sprinter and world-record holder; Mick Schumacher, internationally renowned German F1 racing driver; Wayde Van Niekerk, South African sprinter and world-record holder, as well as Charles Leclerc, internationally renowned Monacan F1 racing driver. An accompanying ‘Join the change’ video was produced by an existing Fund donor - La Nuez Productions – and highlights the Fund’s US$1 or more online donation platform for contributions from citizens and small business owners.