There are so many moments to live for. However, one person dies on the road every 24 seconds. Approximately 1.35 million people die each year as a result of road traffic crashes. It is within our power to change the status quo. We believe that better financing mechanisms in low- and middle-income countries can end the current road safety crisis.

#moments2live4 is a global social media campaign to raise awareness on the importance of investing in better road safety performance within low- and middle-income countries. It is run from November to June each year during the Second Decade of Action for Road Safety (2021- 2030), and it driven by people, everyday road users.

We encourage you to share campaign messages and post a photo/video of the moments in life that inspire you to believe in the importance of safe roads everywhere. These are #moments2live4. Below you will find ways to support the campaign. Please join the movement!




This month our champions are Congo, Germany and Iran

  • Bangladesh
  • France
  • Japan
  • Tanzania
  • Brazil
  • Germany
  • Mexico
  • Thailand
  • China
  • India
  • Nigeria
  • Turkey
  • Congo
  • Indonesia
  • Pakistan
  • United Kingdom
  • Egypt
  • Iran
  • Philippines
  • United States
  • Ethiopia
  • Italy
  • Russia
  • Vietnam