There are so many moments to live for. However, one person dies on the road every 24 seconds. Approximately 1.35 million people die each year as a result of road traffic crashes. It is within our power to change the status quo. We believe that better financing mechanisms in low- and middle-income countries can end the current road safety crisis.



#moments2live4 is a global social media campaign to raise awareness on the importance of investing in better road safety performance within low- and middle-income countries. It is run from November to June each year during the Second Decade of Action for Road Safety (2021- 2030), and it driven by people, everyday road users.


In 2021-2022 we target 24 most populous countries – comprising some of the most affected countries by, as well as some of the strongest country champions for, the issue of financing road safety in low- and middle-income countries.

This month our champions are Indonesia, Italy, and Nigeria

  • Bangladesh
  • France
  • Japan
  • Tanzania
  • Brazil
  • Germany
  • Mexico
  • Thailand
  • China
  • India
  • Nigeria
  • Turkey
  • Congo
  • Indonesia
  • Pakistan
  • United Kingdom
  • Egypt
  • Iran
  • Philippines
  • United States
  • Ethiopia
  • Italy
  • Russia
  • Vietnam