The launch took place on July 20th during the UNRSF Partnership Pledging Conference, held on the margins of the 2026 UNGA High-Level Meeting on Road Safety in New York, one of the most significant political gatherings of road safety this decade.  

The timing is no coincidence. The world will not meet its 2030 road safety targets without broad involvement. In every country, MSMEs keep economies moving and sit at the heart of road safety.  

According to the International Labour Organization (ILO), small economic units account for over two-thirds of total global employment, a share that rises even higher in low- and middle-income countries, where road risk is most acute.  

The stakes are high. According to the World Health Organization, road traffic crashes claim approximately 1.19 million lives every year and cost most countries roughly 3% of GDP. For MSMEs, these losses translate directly into lower productivity, higher operating costs, and disrupted continuity.

Read the release HERE.